A marketing plan for a suggested new product for the popular skincare brand, Kate McLeod. Part 1 of the marketing plan includes sections outlining the suggested new product, the value proposition of this product, a summary of the company, as well as direct and indirect competitors to the company.
Digital Marketing Competitive Analysis for Bose Noise Cancelling Headphones 700
In this presentation, I will be comparing the Bose Noise Cancelling Headphones 700 model being sold online at Bose.com and BestBuy.com. I will discuss the four P’s: product, price, promotion, and place as well as provide recommendations for these competitors and lessons learned from this analysis.