A marketing plan for a suggested new product for the popular skincare brand, Kate McLeod. Part 2 of the marketing plan includes sections outlining the current business climate, the SWOT analysis of the brand, critical issues faced by the brand, marketing and financial objectives, and identifying the target audience for the product.
A Brand Review of the Social Media App Clubhouse
Clubhouse has an exciting opportunity to capitalize on its rapid growth over 2021 by optimizing the platform to appeal to its specific target audience. While Clubhouse would struggle to continue competing with social media category leaders, it could successfully position itself as an alternative social media platform and deliver functionality, features, and messaging that would appeal to its specific user base. For Clubhouse to truly be competitive, it must keep users engaged on the platform and functionality that is accessible to all users.
Green Commerce: Understanding the Values of the Gen Z Consumer
To build consumer trust and guide the purchasing decisions of Gen Z consumers, brands should develop ethical messaging and have it disseminated on digital platforms by relevant influencers.
Framing Political Messaging on Social Media
Framing Political Messaging on Social Media Barack Obama, the first social-media president, used an innovative approach to mobilize the young […]
Digital Marketing Competitive Analysis for Bose Noise Cancelling Headphones 700
In this presentation, I will be comparing the Bose Noise Cancelling Headphones 700 model being sold online at Bose.com and BestBuy.com. I will discuss the four P’s: product, price, promotion, and place as well as provide recommendations for these competitors and lessons learned from this analysis.