While influencers seem like a modern concept, they have actually been around throughout history. Influencers have an impact on how everyday people think, shop, and interact with the world. So who are influencers?
A Brand Review of the Social Media App Clubhouse
Clubhouse has an exciting opportunity to capitalize on its rapid growth over 2021 by optimizing the platform to appeal to its specific target audience. While Clubhouse would struggle to continue competing with social media category leaders, it could successfully position itself as an alternative social media platform and deliver functionality, features, and messaging that would appeal to its specific user base. For Clubhouse to truly be competitive, it must keep users engaged on the platform and functionality that is accessible to all users.
Green Commerce: Understanding the Values of the Gen Z Consumer
To build consumer trust and guide the purchasing decisions of Gen Z consumers, brands should develop ethical messaging and have it disseminated on digital platforms by relevant influencers.
Effective Brand Messaging on Social Media in the Age of COVID-19: The Importance of the Brand Story
It is imperative that organizations connect with their consumers in a genuine and relevant way, built on consumer trust. Brands are demonstrating through practice that brand relevancy and consumer trust are established during COVID-19 when the brand story is shared on social media.
Marketing Trends: Social Media Messaging that Connects with Consumers
When customers connect with an organization’s social media messaging, the organization will benefit from increased engagement, customer acquisition, and customer loyalty, all of which historically impact an organization’s bottom line.
Framing Political Messaging on Social Media
Framing Political Messaging on Social Media Barack Obama, the first social-media president, used an innovative approach to mobilize the young […]