The technology and platforms that publications are shared on has evolved, but the foundation laid by the introduction of the printing press has continued to revolutionize the expectations of the reading public to present times.
Effective Brand Messaging on Social Media in the Age of COVID-19: The Importance of the Brand Story
It is imperative that organizations connect with their consumers in a genuine and relevant way, built on consumer trust. Brands are demonstrating through practice that brand relevancy and consumer trust are established during COVID-19 when the brand story is shared on social media.
Marketing Trends: Social Media Messaging that Connects with Consumers
When customers connect with an organization’s social media messaging, the organization will benefit from increased engagement, customer acquisition, and customer loyalty, all of which historically impact an organization’s bottom line.