An integrated marketing campaign for AAA focusing on specific customer segments: current, prospective, and lapsed members, as well as new and credit-challenged drivers. The campaign aims to boost brand awareness, generate leads, enhance customer loyalty, and recover lost customers through a blend of digital and traditional marketing channels, tailored to each segment with defined contact frequency limits to optimize customer engagement.
A New Product for a Popular Skincare Brand: Part 2 of the Marketing Plan
A marketing plan for a suggested new product for the popular skincare brand, Kate McLeod. Part 2 of the marketing plan includes sections outlining the current business climate, the SWOT analysis of the brand, critical issues faced by the brand, marketing and financial objectives, and identifying the target audience for the product.