An integrated marketing campaign for AAA focusing on specific customer segments: current, prospective, and lapsed members, as well as new and credit-challenged drivers. The campaign aims to boost brand awareness, generate leads, enhance customer loyalty, and recover lost customers through a blend of digital and traditional marketing channels, tailored to each segment with defined contact frequency limits to optimize customer engagement.
Digital Marketing Competitive Analysis for Bose Noise Cancelling Headphones 700
In this presentation, I will be comparing the Bose Noise Cancelling Headphones 700 model being sold online at Bose.com and BestBuy.com. I will discuss the four P’s: product, price, promotion, and place as well as provide recommendations for these competitors and lessons learned from this analysis.