Kimberly Reach

An integrated marketing campaign for AAA focusing on specific customer segments: current, prospective, and lapsed members, as well as new and credit-challenged drivers. The campaign aims to boost brand awareness, generate leads, enhance customer loyalty, and recover lost customers through a blend of digital and traditional marketing channels, tailored to each segment with defined contact frequency limits to optimize customer engagement.

While influencers seem like a modern concept, they have actually been around throughout history. Influencers have an impact on how everyday people think, shop, and interact with the world. So who are influencers?

These top five KPIs to monitor on your website provide marketers with insights as to how users are engaging with the website and data that can be used to optimize pages to increase user engagement and sessions, nurture users through the desired user funnel, and support business objectives and established goals.

A marketing plan for a suggested new product for the popular skincare brand, Kate McLeod. Part 3 of the marketing plan includes sections discussing the strategies around the product and brand, pricing, distribution, and marketing communications. Other sections include an analysis of other resources, legal and ethical issues, and how results will be measured, as well as the conclusion to the marketing plan.

Case study: A major regional grocery store retailer and its private label brand. This report provides my recommendations on how the client can increase customer loyalty by rebranding its private label brands.

To build consumer trust and guide the purchasing decisions of Gen Z consumers, brands should develop ethical messaging and have it disseminated on digital platforms by relevant influencers.

It is imperative that organizations connect with their consumers in a genuine and relevant way, built on consumer trust. Brands are demonstrating through practice that brand relevancy and consumer trust are established during COVID-19 when the brand story is shared on social media.

In this presentation, I will be comparing the Bose Noise Cancelling Headphones 700 model being sold online at Bose.com and BestBuy.com. I will discuss the four P’s: product, price, promotion, and place as well as provide recommendations for these competitors and lessons learned from this analysis.