It is imperative that organizations connect with their consumers in a genuine and relevant way, built on consumer trust. Brands are demonstrating through practice that brand relevancy and consumer trust are established during COVID-19 when the brand story is shared on social media.
Digital Marketing Competitive Analysis for Bose Noise Cancelling Headphones 700
In this presentation, I will be comparing the Bose Noise Cancelling Headphones 700 model being sold online at Bose.com and BestBuy.com. I will discuss the four P’s: product, price, promotion, and place as well as provide recommendations for these competitors and lessons learned from this analysis.