During the pandemic, consumer behavior in the United States exposed supply chain gaps and shifted from traditional channels to digital channels.
Green Commerce: Understanding the Values of the Gen Z Consumer
To build consumer trust and guide the purchasing decisions of Gen Z consumers, brands should develop ethical messaging and have it disseminated on digital platforms by relevant influencers.
Effective Brand Messaging on Social Media in the Age of COVID-19: The Importance of the Brand Story
It is imperative that organizations connect with their consumers in a genuine and relevant way, built on consumer trust. Brands are demonstrating through practice that brand relevancy and consumer trust are established during COVID-19 when the brand story is shared on social media.
Self-Quarantine with a Big Family
Before COVID-19 shut down business as usual, four of our children attended elementary school and an after-school-care program and our youngest attended preschool and daycare. It has been a shift for me and my spouse to not only work at home together, but to do so with all five children (and our two dogs) to care for.