To build consumer trust and guide the purchasing decisions of Gen Z consumers, brands should develop ethical messaging and have it disseminated on digital platforms by relevant influencers.
Effective Brand Messaging on Social Media in the Age of COVID-19: The Importance of the Brand Story
It is imperative that organizations connect with their consumers in a genuine and relevant way, built on consumer trust. Brands are demonstrating through practice that brand relevancy and consumer trust are established during COVID-19 when the brand story is shared on social media.
Marketing Trends: Social Media Messaging that Connects with Consumers
When customers connect with an organization’s social media messaging, the organization will benefit from increased engagement, customer acquisition, and customer loyalty, all of which historically impact an organization’s bottom line.