Clubhouse has an exciting opportunity to capitalize on its rapid growth over 2021 by optimizing the platform to appeal to its specific target audience. While Clubhouse would struggle to continue competing with social media category leaders, it could successfully position itself as an alternative social media platform and deliver functionality, features, and messaging that would appeal to its specific user base. For Clubhouse to truly be competitive, it must keep users engaged on the platform and functionality that is accessible to all users.