An integrated marketing campaign for AAA focusing on specific customer segments: current, prospective, and lapsed members, as well as new and credit-challenged drivers. The campaign aims to boost brand awareness, generate leads, enhance customer loyalty, and recover lost customers through a blend of digital and traditional marketing channels, tailored to each segment with defined contact frequency limits to optimize customer engagement.
Framing Political Messaging on Social Media
Framing Political Messaging on Social Media Barack Obama, the first social-media president, used an innovative approach to mobilize the young […]