Kimberly Reach

A marketing plan for a suggested new product for the popular skincare brand, Kate McLeod. Part 2 of the marketing plan includes sections outlining the current business climate, the SWOT analysis of the brand, critical issues faced by the brand, marketing and financial objectives, and identifying the target audience for the product.

A marketing plan for a suggested new product for the popular skincare brand, Kate McLeod. Part 1 of the marketing plan includes sections outlining the suggested new product, the value proposition of this product, a summary of the company, as well as direct and indirect competitors to the company.

Clubhouse has an exciting opportunity to capitalize on its rapid growth over 2021 by optimizing the platform to appeal to its specific target audience. While Clubhouse would struggle to continue competing with social media category leaders, it could successfully position itself as an alternative social media platform and deliver functionality, features, and messaging that would appeal to its specific user base. For Clubhouse to truly be competitive, it must keep users engaged on the platform and functionality that is accessible to all users.

To build consumer trust and guide the purchasing decisions of Gen Z consumers, brands should develop ethical messaging and have it disseminated on digital platforms by relevant influencers.

It is imperative that organizations connect with their consumers in a genuine and relevant way, built on consumer trust. Brands are demonstrating through practice that brand relevancy and consumer trust are established during COVID-19 when the brand story is shared on social media.

When customers connect with an organization’s social media messaging, the organization will benefit from increased engagement, customer acquisition, and customer loyalty, all of which historically impact an organization’s bottom line.