Picture taken by SJB Photography
Clothing by Dear Elly

Welcome to my portfolio. Below you will find my experience, brands I’ve worked with, and links to my published content.

I help brands achieve their goals by developing a digital strategy. I love easing the customer journey on digital platforms to increase conversions and brand awareness. I specialize in branding, optimization, and digital marketing and I bring over a decade of experience.

My process involves truly understanding your brand, your current reach, and your future goals. I make recommendations grounded in data and analytics, specific to your brand and industry. I deliver a service unique to you and your goals that builds authentic and lasting relationships with your consumers. I enjoy working with clients on a case by case basis or for ongoing partnerships.

My services include:

  • Marketing analysis by auditing your brand and providing recommendations to optimize your consumer-facing channels, including your website, social media channels, and ecommerce platforms. My recommendations will improve your branding and overall customer experience.
  • SEO strategy and recommendations for website layout as well as optimizing copy and content across platforms. I am experienced at creating and executing an SEO strategy for new and existing websites; auditing, optimizing, and implementing SEO strategy on product detail pages, digital channels, and across social media. My SEO strategy will improve your reach organically.
  • Digital strategy including planning, executing, and reporting on digital platforms such as paid and organic social media, marketing platforms, and website platforms. I am experienced in crafting effective, efficient campaigns that resonate with your target audience.
  • Content writing including short-form and long-form writing, such as product detail pages, social media copy, blogs, professional and formal writing, technical writing, and creative writing.

My personal projects:

I have over a decade of experience developing websites, publishing original content, data analysis and social media experience. From 2011 to 2019, I published original content on Kimber’s Navy Family and Kimber’s Five. I launched Kimber’s Navy Family in 2011. In 2015, I wrote a guest blog for Blue Star Families. To view all featured blog posts for Kimber’s Navy Family, please click here. Kimber’s Five was active from 2018 to 2019.

In January 2019, I launched this website, kimberlyreach.com, to establish myself as a freelance writer and marketing specialist. I built my website on WordPress, using BlueHost and GoDaddy. I write, edit, and publish original content.

At the end of 2018, I finished the first draft of my novel, Small Inconveniences. I am currently in the editing process with the goal of bringing the book to publication. The story follows a woman as she transitions life stages and the various challenges and stressors she experiences due to gender bias.

Resume:

Please view my LinkedIn profile for my professional history. For any other resume questions, email me at kimberlyreach@kimberlyreach.com.

Degrees:

Bachelor’s degree in English from the University of Maryland Global Campus, Sigma Tau Delta

Master’s degree in management with a specialization in marketing from the University of Maryland Global Campus

Accomplishments:

Dean’s List, Sigma Tau Delta

Digital Strategist at BRK Global Marketing, which won a 2023 Hermes Creative Awards for Cotton Incorporated‘s Life Style Monitor website (My role: Working on the site map with the web team)

Memberships:

American Marketing Association (AMA), Maryland Writers’ Association (MWA), National Society of Leadership and Success (NSLS), Tau Omega Chapter of Sigma Tau Delta, UMGC English and Humanities Club, and UMGC Marketing Club

Certifications:

Agorapulse Certification Course (Certification ID: 0rnxeswezr)

Amazon Advertising Learning Console: Sponsored Ads Foundations Certification – United States (Certification ID: 971503), Amazon Retail for Advertisers Certification – United States (Certification ID: 529862)

Amazon DSP Advanced Certification (Certification ID: 5390791)

Google Ads – Measurement Certification (Certiciation ID: 266693724

Google Analytics Academy: Google Analytics for Beginners, Advanced Google Analytics, Google Analytics for Power Users, and Google Analytics Certification

Google Skillshop: Google My Business Certification

HubSpot Academy: HubSpot Content Hub for Marketers and Social Media Certified (Certification ID: a795bce23a664dafb81915c420058bc8)

LinkedIn Learning: 

LinkedIn Skill Assessment Badges: Google Analytics and Search Engine Optimization (SEO)

SemRush Academy: How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions (Certification ID: 358655) and PPC Fundamentals Course with Joel Bondorowsky (Certification ID: 358666)

I am proficient in the following writing styles:

  • AP
  • APA
  • MLA

I have working knowledge of CSS and HTML.

I have experience on the following platforms:

Download my toolkit:

Learnings from Marketing in 2020

Brands I have worked with:

Links to my published content including ghostwriting projects:

If you have any questions or want to talk more, send me an email me at kimberlyreach@kimberlyreach.com or check out the Contact tab.