Case study: A major regional grocery store retailer and its private label brand. This report provides my recommendations on how the client can increase customer loyalty by rebranding its private label brands.
Shifts in Consumer Behavior in Response to the Pandemic
During the pandemic, consumer behavior in the United States exposed supply chain gaps and shifted from traditional channels to digital channels.
Green Commerce: Understanding the Values of the Gen Z Consumer
To build consumer trust and guide the purchasing decisions of Gen Z consumers, brands should develop ethical messaging and have it disseminated on digital platforms by relevant influencers.
How Consumer Expectations Shaped Printing in England, from the Introduction of the Printing Press
The technology and platforms that publications are shared on has evolved, but the foundation laid by the introduction of the printing press has continued to revolutionize the expectations of the reading public to present times.
Effective Brand Messaging on Social Media in the Age of COVID-19: The Importance of the Brand Story
It is imperative that organizations connect with their consumers in a genuine and relevant way, built on consumer trust. Brands are demonstrating through practice that brand relevancy and consumer trust are established during COVID-19 when the brand story is shared on social media.
Marketing Trends: Social Media Messaging that Connects with Consumers
When customers connect with an organization’s social media messaging, the organization will benefit from increased engagement, customer acquisition, and customer loyalty, all of which historically impact an organization’s bottom line.
Framing Political Messaging on Social Media
Framing Political Messaging on Social Media Barack Obama, the first social-media president, used an innovative approach to mobilize the young […]
Digital Marketing Competitive Analysis for Bose Noise Cancelling Headphones 700
In this presentation, I will be comparing the Bose Noise Cancelling Headphones 700 model being sold online at Bose.com and BestBuy.com. I will discuss the four P’s: product, price, promotion, and place as well as provide recommendations for these competitors and lessons learned from this analysis.
Self-Quarantine with a Big Family
Before COVID-19 shut down business as usual, four of our children attended elementary school and an after-school-care program and our youngest attended preschool and daycare. It has been a shift for me and my spouse to not only work at home together, but to do so with all five children (and our two dogs) to care for.