An integrated marketing campaign for AAA focusing on specific customer segments: current, prospective, and lapsed members, as well as new and credit-challenged drivers. The campaign aims to boost brand awareness, generate leads, enhance customer loyalty, and recover lost customers through a blend of digital and traditional marketing channels, tailored to each segment with defined contact frequency limits to optimize customer engagement.
Four Platforms to Prioritize in Your Social Media Strategy
There are four social media platforms that marketers need to strongly consider when putting together digital strategies for brands: Meta, YouTube, WhatsApp, and Instagram.
Who are Influencers?
While influencers seem like a modern concept, they have actually been around throughout history. Influencers have an impact on how everyday people think, shop, and interact with the world. So who are influencers?
Top KPIs to Monitor on Your Website
These top five KPIs to monitor on your website provide marketers with insights as to how users are engaging with the website and data that can be used to optimize pages to increase user engagement and sessions, nurture users through the desired user funnel, and support business objectives and established goals.
A New Product for a Popular Skincare Brand: Part 3 of the Marketing Plan
A marketing plan for a suggested new product for the popular skincare brand, Kate McLeod. Part 3 of the marketing plan includes sections discussing the strategies around the product and brand, pricing, distribution, and marketing communications. Other sections include an analysis of other resources, legal and ethical issues, and how results will be measured, as well as the conclusion to the marketing plan.
A New Product for a Popular Skincare Brand: Part 2 of the Marketing Plan
A marketing plan for a suggested new product for the popular skincare brand, Kate McLeod. Part 2 of the marketing plan includes sections outlining the current business climate, the SWOT analysis of the brand, critical issues faced by the brand, marketing and financial objectives, and identifying the target audience for the product.
A New Product for a Popular Skincare Brand: Part 1 of the Marketing Plan
A marketing plan for a suggested new product for the popular skincare brand, Kate McLeod. Part 1 of the marketing plan includes sections outlining the suggested new product, the value proposition of this product, a summary of the company, as well as direct and indirect competitors to the company.
MagicBands and Using Data to Enhance the Customer Experience
Using data to provide a clear benefit will have the dual opportunity to deliver a positive customer experience and increase trust in the Disney brand, as guests will see the value of the wearable technologies and the data they provide through streamlined and personalized services and experiences on Disney properties.
A Brand Review of the Social Media App Clubhouse
Clubhouse has an exciting opportunity to capitalize on its rapid growth over 2021 by optimizing the platform to appeal to its specific target audience. While Clubhouse would struggle to continue competing with social media category leaders, it could successfully position itself as an alternative social media platform and deliver functionality, features, and messaging that would appeal to its specific user base. For Clubhouse to truly be competitive, it must keep users engaged on the platform and functionality that is accessible to all users.